At Vertical Merchant Solutions, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit our website, interact with our services, or engage with our advertisements. By using our website, you consent to the practices described in this policy.
Information We Collect
We collect the following types of information when you visit our website:
- Personal Information: This includes data you provide directly, such as your name, email address, phone number, or other contact details when you fill out forms, subscribe to newsletters, or contact us.
- Browsing and Device Information: We automatically collect data about your device and how you interact with our website. This includes:
- Your IP address
- Browser type and version
- Pages visited and time spent on each page
- Actions taken (e.g., clicks, form submissions)
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track your activity on our site. These tools help us understand your preferences and improve your experience. They also enable us to create audience segments for retargeting purposes on advertising platforms.
How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Improve Our Services: To respond to your inquiries, process transactions, and enhance your experience on our website.
- For Marketing and Advertising: To deliver personalized ads based on your interests and interactions with our site. This includes:
- Retargeting: We use your browsing behavior to show you targeted ads on platforms such as Facebook, Instagram, and other advertising networks. For example, if you visit a specific product page, you may see ads for that product on social media.
- To Analyze Website Performance: To understand how visitors use our site and identify areas for improvement.
Sharing of Information
We may share your information with third parties in the following ways:
- Advertising Partners: We share data with platforms like Facebook, Instagram, and other ad networks to deliver personalized ads based on your website activity.
- Service Providers: We work with third-party vendors who help us operate our website, process payments, or provide marketing services. These providers are bound by confidentiality agreements and are only permitted to use your data for the purposes we specify.
- Legal Compliance: We may disclose your information if required by law or to protect our rights, safety, or property.
Cookies and Tracking Technologies
Our website uses cookies, pixels, and other tracking technologies to:
- Remember your preferences and settings.
- Analyze website traffic and user behavior.
- Enable retargeting on advertising platforms like Facebook and Instagram.
You can manage or disable cookies through your browser settings, but this may affect your ability to use certain features of our website.
Retargeting and Personalized Ads
We engage in retargeting to provide you with relevant ads based on your interactions with our website. Here’s how it works:
- When you visit our site, a pixel or cookie tracks your activity (e.g., pages viewed, products added to cart).
- This data is used to create audience segments, which are shared with advertising platforms like Facebook and Instagram.
- These platforms then display ads to you based on your website behavior, even after you leave our site.
By using our website, you consent to this retargeting practice.
Your Choices and Rights
You have control over how your data is used for advertising purposes. Here’s how you can manage your preferences:
- Opt Out of Retargeting: You can adjust your ad preferences on platforms like:
- Manage Cookies: Most browsers allow you to block or delete cookies. Visit your browser’s help section for instructions.
- Data Rights: Depending on your location, you may have additional rights under laws like the GDPR (Europe) or CCPA (California). These include the right to access, correct, or delete your personal information. To exercise these rights, contact us at [insert email address].
Third-Party Services
We partner with third-party advertising services that may collect and use your data according to their own privacy policies. We encourage you to review the privacy policies of these platforms for more information:
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant updates by posting a notice on our website or via email. Please review this policy periodically to stay informed.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact by email at: info@verticalmerchantsolutions.com, or by phone at (702) 835-9243.
Feel free to let us know if you have any concerns or questions about how we handle your data and personal information.
This policy is effective as of February 25, 2025.
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